Star Trek Into Darkness has been amping up the info lately. A 9-minute IMAX preview (which was awesome, btw), a behind-the-scenes featurette (check it out at Empire Online) and promises of a sweet “Viral Campaign”. Well, they’ve started up the campaign with a fun little item for your communicator cellphone: the Star Trek Into Darkness app. Thank you, Star Trek powers-that-be, for putting this up on iTunes and Google Play for the ‘Droid revolution. Because seriously, I love me my G3.
The Google Play Store’s app is very cool indeed, and very easy to maneuver. The initial “missions” are easy to accomplish (scan photos, find trailers and posters), but I’m sure they’ll get progressively more difficult. The more you play, the higher your “rank”. I can see folks getting quite competitive over their rankings. And I’m looking forward to the geocaching possibilities.
BTW, this Baltimore gal would absolutely freakin’ love to visit the site of the future Star Fleet Academy, but as it’s in San Fransisco I’m SOL. I wonder if the Naval Academy will suffice….
Read on for more info on the app, and what you can expect as the days, weeks and months tick away ’til the premiere. May 17th may be an awfully long wait for a lot of Trekkers, but with this app at least we’ll pass the time pleasantly.
“STAR TREK INTO DARKNESS” FIRST OF ITS KIND APP AVAILABLE FOR FREE FROM THE APP STORE AND GOOGLE PLAY
FIRST SURPRISE UNLOCKED DURING THE SECOND QUARTER OF THE BIG GAME FEBRUARY 3RD
HOLLYWOOD, CA (January 31, 2013) – “STAR TREK INTO DARKNESS” first of its kind application, based on J.J. Abrams’ upcoming Paramount Pictures film, is now available to download for free from the App Store and Google Play. Users who have the app will have unprecedented access to all STAR TREK content, as well as the opportunity to participate in missions and win valuable prizes.
Utilizing the latest technologies from Qualcomm Incorporated, such as Qualcomm Labs’ Gimbal™ platform and Qualcomm Vuforia™ augmented reality platform, the app will allow users to delve deeper into the Star Trek universe by interacting directly with materials from the eagerly awaited film to unlock additional content and experiences. The users collect points, see content, and work their way through the Star Trek Academy.
The app was first announced on January 7th, 2013 at the Consumer Electronic Show, during Qualcomm’s Chairman and CEO Dr. Paul E. Jacobs’ keynote address demonstrating the ability to “harness the power of the smartphone to bridge the digital and physical world, allowing the studio to market the film in the real world and simultaneously bring users into the film’s story and world.”
To download the app, visit www.StarTrekMovie.com/StarTrekApp
Highlights of the “STAR TREK INTO DARKNESS” app include:
· A geofencing function for location-based experiences such as encouraging viewers to go to the movies;
· An audio scan function that can be turned on to automatically recognize and reward users for watching “STAR TREK INTO DARKNESS” content on TV and other media;
· An image scan function that enables users to interact with images printed or viewable in the real world;
· New “STAR TREK INTO DARKNESS” content, such as videos, images and wallpapers delivered directly to users’ mobile devices;
· Exclusive opportunities and special offers only available to app users.
“STAR TREK INTO DARKNESS” is written by Roberto Orci & Alex Kurtzman & Damon Lindelof and directed by J.J. Abrams. Abrams is producing with Bryan Burk through Bad Robot Productions, along with Lindelof, Kurtzman and Orci. Jeffrey Chernov and Skydance Productions’ David Ellison, Dana Goldberg and Paul Schwake are the executive producers.
“STAR TREK INTO DARKNESS” opens in theaters everywhere May 17th, 2013.
Atomic Fangirl 