Marvel Studios & Benedict Cumberbatch launch “Marvel Studios Hero Acts”

marvel-studios-hero-actsA part of the Doctor Strange IMAX Exclusive Look last night was a bit of information on how fans could work with Marvel on a new charity endeavor…and look cool doing it. Marvel Studio Hero Acts will donate FIVE BUCKS for every Marvel superhero pose fans post on their shiny new Hero Acts website.  Groovy, right?  Well, it gets better: the charity is Save the Children, and it’s an extremely worthy cause.

That’s right.  You get all the warm fuzzies of helping children in need, without spending a dime of your own money.  Plus, you get to get your superhero on, and share that with the world.  Pretty super, yes? Yes.

From the press release 411, Kevin Feig says:

After the experience of filming portions of ‘Doctor Strange’ in Nepal, our team was inspired to give back to the kids there and wanted to establish a larger ongoing program in support of children facing extraordinary circumstances. For our first Marvel Studios: Hero Acts effort, we’re thrilled to team up with Save the Children, an organization with decades of experience improving the lives of children around the world.

And here’s the official statement from last night’s IMAX preview:

Marvel Studios is launching the first Hero Acts campaign today, and from now until the end of the year, Marvel Studios will donate five dollars ($5) to Save the Children, up to one million dollars, for every fan who uploads a photo of themselves in their favorite Marvel hero pose.  Marvel Studios is collaborating with Fotition, a new social change platform, to power the experience on a brand-new website MarvelStudioHeroActs.com.  Fans will be able to visit the site to upload their photo and choose from a selection of custom Marvel-themed overlays.  They will then be able to post their photo directly to the Hero Acts gallery and to their other social channels using the hashtags #marvelstudios #heroacts

So what are you waiting for?  Strike a pose, help the children!

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